CoolBlades
Complete rebrand for this hairdressing, barbering and beauty retailer
LOGO DEVELOPMENT | BRANDING | WEBSITE DESIGN | BROCHURES & CATALOGUES | MAGAZINE ADVERTISING | BANNER STANDS | SIGNAGE | EXHIBITION DESIGN
CoolBlades, a trade-only wholesaler, providing some of the biggest brands in the professional hairdressing, barbering and beauty market, required a complete rebrand. From their logo, colour scheme, fonts and imagery, everything was overhauled and the old heavy, dark style, was replaced with a fresh new look.
The new marketing materials targeted the three main areas – hairdressing, barbering and beauty, each area having its own look and feel, rather than one look fits all. We designed new brochures, catalogues, signage, banner stands, an exhibition stand and various social media posts.
Working closely with CoolBlades’s Ecommerce director, we designed the new website and produced the graphical content, focussing on the customer journey. With over 8,000 products and growing all the time, the website needed to be easy to use and quick for customers to find and order the products they required.
