What is branding and why is it so important?

What is branding and why is it so important?

As a society, we love brands! We wear them, drive them, drink them, and furnish our homes with them. We tell our friends about them, and we stick with the brands we know and trust, year after year. When you hear the term branding, what image does it conjure up? I’m...
2021’s Pantone® Colour of the Year

2021’s Pantone® Colour of the Year

What is the Colour of the Year? Every year, experts at the Pantone Colour Institute™ comb the world looking at leading colours in fashion, entertainment, travel destinations, social media platforms, and worldwide sporting events. An influential colour is then selected...