Kobe Pro
Clean, sleek and feminine meets brickwork, tattoos and masculine for this hair tools brand
LOGO DEVELOPMENT | PRODUCT BROCHURE | MAGAZINE ADVERTISING | PACKAGING | PHOTOGRAPHY | EXHIBITION STAND
Professional hair tools brand, Kobe Pro, were looking to step up their game. After a brand discovery session, we suggested giving the brand a complete overhaul, updating the logo, packaging, advertising and social media imagery. We also suggested, that as the business is split into two distinct areas – barbering and hairdressing – each should have its own style, rather than one style fits all.
The hairdressing products were photographed in a beautiful, clean, white salon, with bright, polished surfaces for a sleek, modern feel, while the barbering product images were shot in a modern barber shop with warm wood, brickwork, modern lighting and tattooed hands for a more masculine, gritty feel.
